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What’s new with me is what’s new with you.

As I wrap up the extra nutty year of 2016, I’ve been working with some interesting new clients at least. As typical, it’s alway a diverse array of subjects, too. I directed and wrote a fun overview brochure for a brand new innovative Internet of Things device for vehicles called CARFIT. It’s bound to bring about much more road safety and savings for drivers everywhere.  More on that later.

Also, I rewrote a major section of the Reed College website. Then, I worked on updating the website for another Internet of Things device and app already used for vending machine and kiosk operators.

So as you can see, my creative direction and writing is often about fixing things. What can I fix for you that’s new? Or what’s old that needs that a new touch?

Just reach out. I’m here to help. 

Happy Holidays!

Mike Seng

 

Tomorrow is National Coffee Day, so how will your flavorite COPYWRITER – COFFEE DRINKER celebrate?

Tomorrow, I’ll indulge in as much coffee as I want! That’s right, it’s limitless java every September 29th. I can’t just sit here and write….I need to stop and smell the dark roasted beans! It’s true, I never drink medium roast, and if anyone gives me any, the first thing I do is thank them. Then, I dump them into my roaster until they get that oily and chocolately deep brown color. 

Anyhow, enjoy the day and let’s get a coffee soon and talk about your brand(s) challenges. I might even spoil you with a sample of my fresh roasts. mikeseng_cupofjoe-new-contact

Cheers! 

 

What’s a Copywriter?

You may think you know what Copywriters do,  but do you really?

With the overload of new media and position titles, fewer and fewer business leaders are familiar with the Copywriter job title. And trust me, it’s been around longer than those crazy Mad Men days. 

As a certified Copywriter with more than 20 years in the biz, I decided to explain my profession on this site and across social media. It’s my hope that it will lead to much more relevant and enjoyable communication, the kind that fosters exciting growth for organizations of all sizes. Or at least keeps them from taking a dive. 

To get started, here’s a nickel lesson that won’t cost you a penny and could increase your marketing ROI almost immediately:

1)  Copywriters write marketing copy, also known as ‘words’ or ‘text.’ We pride ourselves in being much more than wordsmiths though. We’re idea people who love solving businesses challenges alone or on a tight-knit team. We strive for genuine engagement, too. Not overwriting or serving up boring crap that gets ignored. We don’t always use complete sentences either…like that previous one. Using the vernacular is how we roll, the way real humans speak. And sometimes, we use words like ‘crap’ or ‘vernacular’ to stop you in your tracks.

2) Hiring someone just because their work is fun or they have an English degree is wasteful. Nowadays, many people actually believe they are real-deal photographers or art directors after watching some how-to videos for  image editing or design. Some even get paid handsomely for it. And now, there are writers who think they can write marketing just because they drafted a few articles, packed an ad or website with copy or have some SEO skills. 

Truth is, you may LOVE your non-copywriter’s style. They may showcase the best grammar ever, but their weak concepts and dullness will cost you more in the end. It’s the audiences’ opinions that matter — that is, if you really want to move the needle.  And, not just in the short-term. 

3) Copywriters are trained to create effective marketing. Most successful copywriters are degreed from leading colleges and universities and often go on to earn certificates in copywriting from respected industry schools. We’re pros at collaboration, problem solving, focusing on specific audiences, meeting deadlines. The stuff the business world depends on! 

A professional copywriter will be able to explain succinctly how your copy may be off-strategy, off-tone or barely connecting with your target audience. Then, he or she will show you the fix with the best creative ideas expressed in the fewest words. Suddenly your copy will be worth tweeting or sharing. Why? Because your audience will see relevant, engaging copy only!

No doubt, some whizzbang Copywriters are so talented they manage to leapfrog over college, internships or copywriting programs. Then there are the rock star poets who may even work in the best branding agencies. Some are great Copywriters who truly ‘get’ marketing. Many though have never sold a thing in their life. They’re in it for the fun, awards and money. Your money!

But the major liability is the most common — the non-copywriters out there who aren’t problem solvers and know nothing about creating continuity of a brand message across touch points. Could be your new media rep who says she’ll write your ads, so she can sell through a contract. Or a design student who says he’ll fill up your site with brochure-ware or whatever comes to mind. Or even worse, copy his copy from another site. Then come the lawyers….

Do you hire gravediggers to build your swimming pool just because they can use a shovel? Don’t bury your brand alive. Call on a genuine, experienced Copywriter.

4) What? There’s more? Of course! This is a blog not an essay. I’ll be posting more on this subject soon. Now it’s time to hit the hay. Copywriters need to rest their noggins. Peace out!

 

Something I wrote for Oregon’s fastest growing privately-owned firm.

Putting green ideas to work.

Love blog writing!

 

Blogging it out for Consumer Cellular

I regularly write (or should I say ‘ghostwrite’) for Consumer Cellular, the fastest growing independent company in Oregon. Here’s a blog I composed not so long ago. I’ll be sure to post more of my work for them soon.

Apple Earbuds_CC

 
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